About Me

Greetings! I’m Natalie Wiggins, a seasoned UX/Product Designer driven by a passion for human-centered and data-driven design. With six years of experience, I bring a robust background in crafting user-centered design solutions spanning diverse industries, including web hosting, data security, and healthcare.

My journey into art and design began at a young age, culminating in a BFA in Graphic Design. Now, my dream is to assist those around me in creating intuitive and aesthetically pleasing solutions that elevate user experiences. Let’s collaborate and bring ideas to life!

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My Resume

Natalie Wiggins
UI/Product Designer

Education

08/2013 – 05/2017
Pennsylvania College of Art & Design (PCA&D)
Bachelor of Fine Arts (BFA) – Cum Laude Graphic Design

Skills & Tools

Technical

  • Product design
  • UI and UX design
  • Design thinking
  • User and human centered design
  • Interaction design
  • Information architecture
  • Prototyping & Wireframing
  • Data visualization
  • Product strategy
  • Product management
  • ADA compliance & accessibility guidelines

Design

  • Figma
  • Axure
  • Sketch
  • Adobe products (Photoshop, Illustrator, InDesign, Premiere Pro, Acrobat)
  • Balsamiq
  • Invision
  • Miro

User research & testing

  • Qualitative & quantitative research methods

  • Journey mapping

  • User personas

  • Usability testing

  • User interviews

  • Field studies

  • Card sorting

  • Stakeholders workshops

  • Hotjar

  • Optimal Workshop

  • Google Analytics

Project management

  • Jira
  • Confluence
  • Trello
  • Agile methodology practices

Programming

  • Bootstrap
  • HTML / CSS / Javascript
  • WordPress

Soft skills

  • Self-reliant
  • Self-starter
  • Critical thinker
  • Collaborative
  • Work well within fast-paced environments and under pressure
  • Problem-solver for complex problems
  • Time management

Experience

09/2021 – 11/2023
Product Designer at Kinsta

  • Designed in a cloud hosting industry focused on WordPress, Application & Database hosting within a PaaS computing service model.
  • Designed and implemented the company’s first customer support chat system, resulting in increased customer satisfaction for internal users.
  • Utilized various user research tools, including user interviews, user journey maps, personas, and affinity diagrams to solve complex problems.
  • Revamped and managed interfaces for affiliate services and product sales team, contributing to a 10% increase in affiliate program sign-ups.
  • Facilitated effective communication and collaboration between cross-functional teams, ensuring a streamlined workflow and enhanced the teams efficiency during the hand-off process, contributing to a 10% increase in overall project success.

01/2018 – 09/2021
UI Design Analyst at Select Medical

  • Designed within the healthcare industry for physical therapy and rehab services. Work was for B2C marketing websites. Along with internal and clinician (customer) facing interfaces.
  • Designed enterprise and client facing interfaces for multiple platforms and screen sizes like: desktop, mobile, tablet, and specialty healthcare devices, resulting in increased accessibility and usability metrics.
  • Conducted diverse user research methods to identify pain points and improve satisfaction and system efficiency. While assisting design standardization to achieve ADA compliance (WCAG 2.1) to meet accessibility standards.
  • Led the creation and implementation of the company’s first internal and marketing website design system, optimizing development and design processes.
  • Orchestrated managerial roles, for onboarding and mentoring entry-level designers, management of design budgets leading to increased productivity for design and development, and streamlined project workflows for a boost in overall team efficiency.

05/2017 – 01/2018
Head of Design at Attollo

  • Designed within the non-profit sector for a college access and leadership development group within Central PA. I worked on various print, editorial, and web materials for marketing and brand assets.
  • Materials included: brochures, flyers, banners, slideshow presentations, packaging, and apparel.
  • Collaborated with development and management to rebrand the company’s WordPress websites, ensuring a cohesive brand and online presence.
  • Created effective email campaigns, YouTube videos, and social media graphics for increased engagement and donations.

06/2016 – 08/2016
UX Engineer Intern at Contrast Security

  • Designed within the security industry within a PaaS computing service model.
  • Supported designs for customer-facing security systems across mobile and web applications.
  • Contributed to prototyping the company’s first mobile application, utilizing an iOS assets library for efficient development.
  • Conducted user interviews, gathering valuable insights to identify potential enhancements and address inconsistencies within our base product.

Copyright by Natalie Wiggins Designs 2024