This project was for my Type As Art class. My professor assigned that we had to make art based off of the ampersand character. I decided to make a brand identity called amped. The company is an online clothing store selling high quality clothing for men and women. I created the logo and website pages. To make the project more interesting I also created the branded clothing based off of some commercial photography from pexels. I also photo manipulated the main slideshow image to create a bit of personality to the stores branding steering the audience to be more abstract and artistic.
amped. final logo
amped. branding on desktop, mobile, and tablet platforms